What we do

The FMB Home Picks (“Home Picks”) editorial team is committed to delivering expert advice and reviews on home products and services. We employ a best-in-class review process to ensure accuracy and quality. Our mission is to help consumers make better decisions and we have committed to providing our content to consumers at no cost.

How we do it

We use a comprehensive research and review process. 

  1. We spend a minimum of 500 hours researching each category we review. Our research can include: Extensive desk research, Interviews of company employees, consultations with our expert advisors, a review of hundreds of verified third party consumer reviews.
  2. We survey thousands of in-market consumers to understand purchase experiences. We use these insights to inform our other analyses and research methods. 
  3. Products and services are mystery shopped. Our mystery shopping is: Conducted by multiple people to reduce outliers and bias where possible and informed by shopping personas covering a variety of needs and points of view (eg, geographies).

What is affiliate revenue?

Some of our content contains affiliate links which means the FMB earns a commission from the retailer (also known as “affiliate revenue”) when a reader clicks a link in our content and buys a product or signs up to a service. Affiliate revenue is a percentage of commission shared between brands, publishers and, sometimes, affiliate networks that connect them. When a product featured on Home Picks is linked to affiliate revenue, we will always make this clear to readers with a statement at the top of the page on our website. We currently only generate affiliate revenue in this way on Home Security pages and Kitchens Pages

How does it work?

The Home Picks team works directly with brands who provide a unique link to their websites where readers can browse and purchase. These links are exclusively used for Home Picks pages which allows the brands to track if any sales are generated via Home Picks pages. Based on this, the brands can attribute a commission from the sale to Home Picks. We are not currently participating in broader affiliate network programmes such as the Skimlinks network or Amazon Associates programme. We do not drop any additional cookies or collect any customer data as part of our affiliate revenue generation activity as described above and for more information on how the FMB uses your data, please visit the Privacy Policy. We only collect a limited amount of customer data for our lead generation categories (Solar and Windows) and for more information on how we use your data, please visit our specific Lead Generation privacy policy.

About us

At the Federation of Master Builders (FMB), we can help you to live well and build better – connecting you with quality local builders for your next project, so you can build with confidence.

As the UK’s largest trade association for the construction industry representing small and medium sized building companies, we’ve been champions of quality construction work since 1941.

Our Master Builder members are committed to high standards and their membership of the FMB must be earned. Members have to pass a vetting and independent inspection process before joining to ensure they meet the high standards expected of a Master Builder company. Not all builders pass the test.

We are committed to a continuous improvement in building standards, building better through collaboration with government and industry partners. Our logo represents quality, trust, protection and experience.